About Us

NotNorm was formed based off the philosophy and lifestyles of our founders. We believe in those who are confident enough to do things their way, who act based on their own thoughts, not society's intentions. In a world that wants everyone to be the same, we encourage those to strive to be themselves, the unique individual you are.

Our mission is to empower individuals to express themselves freely and confidently through our form of fashion. Through our brand we challenge the status quo and hope to inspire people to break free from the emotional grip of societal norms. Our clothing line is designed to be bold, comfortable, and stylish, giving those who wear it the confidence to do what it is that they truly want and to feel the freedom to express themselves in their own unique way.

At NotNorm, we don't conform to society's standards. Instead, we create our own. Join us on our mission to empower individuals to express their true selves and embrace their uniqueness.